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Monday, March 31, 2008

Effective marketing strategies are an extremely important aspect of your online business. Would you like to increase your profits? There are countless strategies for marketing your business successfully. Keep reading for some great tips and ideas that can be used by seasoned marketers or complete newbies!

One of the most important marketing strategies you can use for your business is article marketing. People differ on their views, but I find writing articles to be the most effective method of promoting my business. Write one article, submit it to several article sites, and soon you could easily have hundreds of links to your product or service! And it doesn't cost a dime - even better.

A great way to generate tons of traffic is by using viral marketing. This is another one of my favorite marketing strategies. You can accomplish this by creating special reports and ebooks and inserting your links to other related and complimentary products. Give your report or ebook away and you can easily have thousands of people, your FREE ebook in hand, filled with all of the links to your money making products. Allow people to give your free ebook away or sell it, and it spreads even more. This is viral! Another one of the great marketing strategies you should really put into place.

Posting in forums is a very good way to market your business as well. Visit topic related forums, read other members posts and respond when your answer will benefit other readers. Don't spam the forums by posting your ads and leaving. Other members are much more likely to click on your signature links if you show that you are helpful and knowledgeable. They will also gain trust in you, and come to see you as an expert in your field. Forums are another one of the great marketing strategies you should be using.

As I mentioned earlier, there are simply endless methods that can be used to market and promote your business successfully, and most are free! Be creative and you can come up with many of your own unique marketing strategies.

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Find out how to market your business at no cost! Get my FREE report, The FREE Factor.

Tess Tackett invites you to learn more about marketing strategies! Also visit her blog, Tess Tackett

Thursday, March 27, 2008

Internet Marketing Basics: What worked years ago still works today!

Internet marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers. With all the courses, forums, blogs, reports, seminars and teleconferences available to help people learn how to get traffic to their sites, it is one of the most overwhelmingly dense subjects on the internet.

Unfortunately, and this is perfectly true, most of the advice or "expert" tips are outdated or completely false. Since anyone can publish on the internet, you have a mixed bag of good information followed with much more bad information.

The mysticism of internet marketing is created largely by this glut of some good and mostly bad information. It makes the whole topic SEEM like rocket science when, in fact, much of what was true about internet marketing years ago is true today.

Most people think that since search engine marketing changes every five minutes, that ALL internet marketing tactics must have changed as much in the same amount of time. Not true.

The basics, like trading links, article syndication, testimonials, forum signatures, joint ventures, affiliate programs - most work as well today as they did years ago. That is, if you know how to value the work above for what it will truly do for your website traffic.

Funny thing is, no one places much value on the above tactics anymore because there is always some "new" tactic around the corner that claims the death of everything that came before it. And most people blindly follow that advice as if it were true.

Most of the time, this is to the detriment of their internet marketing efforts. The basics are what work all the time and what have always worked on the internet.

You can always experiment with new things, as long as you have not forgotten to do the basics. The basics proven to drive traffic, page rank, link popularity, and branding to your business.

Conservative, relevant reciprocal linking
Article syndication
Participation in your field and among your market (forums)

Blogging
Offline advertising
Non-reciprocal linking tactics
Press releases
...and many other proven methods.

Everything else is just a big experiment until proven to work over time. "Over time" being the operative words. Lots of flash in the pan crack pot schemes work for awhile. But most never stand the test of time.

Links from a widely syndicated article will never fade away, yet I see people chasing down fly-by-night linking pyramid schemes as if they truly believe something like that is a smart thing to base their internet business on!

Tens of thousands have walked away from their dreams, gone back to their depressing, predictable, slave-labor jobs never knowing how close they were to actually succeeding.

Good people have left this business proclaiming it an utter lie that any average person can make it with an internet business and an internet marketing plan.

I guess there is truth in that statement. Average people do in fact quit this business before they ever get started because average people fall for tricks and schemes that above average people avoid on their way to success.

If you have read this far, you are probably in the above average category. Why? Because average people would have taken one look at the list of things I mentioned that are the bread and butter of internet marketing and saw nothing but hard work. And they'd be right!

Above average people don't shy away from work though. I don't know a single soul (and my rolodex has some of the biggest names in internet marketing in it) who got where they are today without a lot of hard work.

You can succeed in internet marketing if you are not afraid to work, and not constantly tempted by those who say you can succeed without it!

Focus on the basics of internet marketing and stay with them as you try new strategies. We all experiment. But successful internet marketers never leave their bread and butter tactics behind unless they cease to be effective.

by Jivinder Sabherwal

Making Your Money Work For You

Do you ever get frustrated of living paycheck to paycheck? Do you want to get a nice little egg nest going for your future and your kids future? Do you ever ask yourself how you can become more financially secure? How you will be able to afford a family vacation?

We asked ourselves those very same questions, went through those same thoughts, getting more and more frustrated. Sure, we were making enough to pay our bills, and buy food and provide for our two little kids, but we barely had any money left over by the time those needs were taken care of for anything for ourselves, and we did not have much money set aside for any emergencies that may have arisen. We were so frustrated for months, not knowing what to do to get ahead in life. We got caught up in one of the "get rich quick" scams, and lost a little money, which left us even more frustrated. We came to the conclusion that we needed to make our money work for us, and that in turn, we would get more money and more financially secure as the time goes on.

How do we get our money working for us. We need to invest any spare amount that we have. There are many ways to invest your money now days, that you can invest anywhere from a couple hundred to several thousand. You can invest in real estate and get up to a 15-20% return, you can invest your money in the stock market and get up to 7 to 10% return on your income, or you can invest in an online business and can get up to 30 or 40% return, You will need to make sure that you research whatever avenue you decide very thoroughly so you know what to expect. You will end up get more money on your return and you can either keep turning that around and get more and more of a nest egg built up for your and your family's future, or just cash out, whatever you decide.

A couple years ago, we decided to invest in some real estate. We bought a repossessed house, spent three months fixing it up by painting it, changing the floor, redoing the roof, fixing up the landscaping, putting new cabinets and new appliances and new lighting. We sold it a few weeks after we had put it on the market and walked away with a $20,000 check when it was all said and done. Not to bad for three months of work!

Whether you decide on where to exactly invest your money, do plenty of research. If you invest in real estate, research the current housing market in your area, research the location of the property you are looking at, research different prices for all the things you will buy, and so forth. If you decide to invest in the stock market, do research on what stocks are doing the best, their points, and what kind of return you can expect to get and in what time period. If you decide to invest in a new business, online or not, research what type of business it is, the interest of that particular business and your competition.

There are many other types of investments, you can do. I can not stress enough how important it is to research. You cannot research too much. The more the better, and it will help you out more in the long run. Let's get your money working for you so you can stop living paycheck to paycheck!


by Ben L